In an effort to align itself with IAB and the ad industry’s direction, DoubleClick is soon to adopt the new standards in counting impressions. Introducing – Downloaded Impressions. Downloaded impressions are counted after the initiation of retrieval of underlying page content.
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Starting Dec 1, 2016, you will get a ReportDefinitionError.INVALID_FIELD_NAME_FOR_REPORT error if ClickType column is requested with any of these fields. Questions? Visit us on the AdWords API Forum or our Google+ page. – Anash P. Oommen, AdWords API Team
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Google has a new app with the sole purpose of delivering nice, high quality wallpapers to your phone. There are mountains! Shots of architecture! Abstract patterns for you intellectuals! All the classic staples. That and more in today’s news.
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Publishers have gotten data religion. A few years ago, publishers began enlisting data scientists to help with audience building and monetization. But back in 2014, publisher data teams usually consisted of only a person or two.
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Original manufacturers that sell their goods in retail chains can now begin promoting those locations to nearby consumers within their own AdWords ads.
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Every web journalist knows that linking is one of the most fundamental qualities of online journalism: a web article without links is like TV without moving images. But in the last couple of years something else has become equally important: I’m talking about the embed.
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The US Federal Elections Commission (FEC) has been publishing Political Campaign Finance data for years, but they haven’t made it easy to explore their data. Luckily, Google Data Studio and BigQuery are making it easier than ever to explore large datasets like the ones published by the FEC.
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Surveys 360 offers several advanced features that help you reach high-priority audiences, test markets, and gain a better understanding of your impact. They include: Surveys 360 quickly analyzes your data and delivers it in easy-to-navigate graphs, demographic segmentations, and cross-tabs.
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Programmatic native is a term much more frequently being used in the digital advertising space, thanks in no small part to the regular technological developments taking place, allowing it to become a much more standard advertising platform.
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Businesses seek the best price and performance to suit the storage needs of workloads ranging from multimedia serving, to data analytics and machine learning, to data backup/archiving, all of which drive demand for a variety of storage options.
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